Advertising Report
Advertising Reports provide insights across your Adverts that resonate most with your audiences, measuring Advert performance by user interactions across all Displays.
Advertising Reports can be accessed by browsing to Reports > Advertising from the left menu, or by the clicking on the View Advertising Report link in the Top Adverts snapshot on the Summary Report page.
By default, the Advertising Report lists top performing Adverts across all Displays ranked by CTA Clicks over the last 7-day period. You can customise the report by:
Changing the date-range
Filtering Adverts by media type (Image or Video adverts)
Changing the performance metrics
See also Downloading and Saving Reports for details on how to download reports in PDF or Excel format and saving custom reports for future use.
Click on the Reporting Period dropdown in the Adverting Report toolbar.
Select the required period in the Date Range dropdown by either selecting a pre-defined period from the Date Range dropdown, or entering custom dates in the From and To fields.
Click on the Generate button to generate the report.
Click on the Media Type dropdown in the Advertising Report toolbar.
Select options to include only Image or Video Adverts. When no options are selected, Adverts of all media type are included.
Click on the Generate button to generate the report.
Click on the Sort By dropdown in the Advertising Report toolbar.
Select the required metric from the drop-down list:
Impressions - Total impressions of the Advert across all Displays.
Clicks - Total number of CTA Clicks for the Advert.
Click on the Generate button to generate the report.
Viewing Advertising Reports
Advertising Reports can be accessed by browsing to Reports > Advertising from the left menu, or by the clicking on the View Advertising Report link in the Top Adverts snapshot on the Summary Report page.
Customising Advertising Reports
By default, the Advertising Report lists top performing Adverts across all Displays ranked by CTA Clicks over the last 7-day period. You can customise the report by:
Changing the date-range
Filtering Adverts by media type (Image or Video adverts)
Changing the performance metrics
See also Downloading and Saving Reports for details on how to download reports in PDF or Excel format and saving custom reports for future use.
Changing the Date Range of Advertising Reports
Click on the Reporting Period dropdown in the Adverting Report toolbar.
Select the required period in the Date Range dropdown by either selecting a pre-defined period from the Date Range dropdown, or entering custom dates in the From and To fields.
Click on the Generate button to generate the report.
Filtering Media Types in Advertising Reports
Click on the Media Type dropdown in the Advertising Report toolbar.
Select options to include only Image or Video Adverts. When no options are selected, Adverts of all media type are included.
Click on the Generate button to generate the report.
Changing Performance Metrics in Advertising Reports
Click on the Sort By dropdown in the Advertising Report toolbar.
Select the required metric from the drop-down list:
Impressions - Total impressions of the Advert across all Displays.
Clicks - Total number of CTA Clicks for the Advert.
Click on the Generate button to generate the report.
Updated on: 03/02/2023
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