Viewing Insights in Google Analytics
Buzzspark integrates with Google Analytics to help you track visitor traffic and provide insights into your audience and their engagement with user generated content.
For details on how to connect Google Analytics with Buzzspark, see Configuring Google Analytics for Widget Displays and Configuring Google Analytics for Event Displays.
This article covers:
Viewing Engagement on pages with UGC in Google Analytics
Viewing Events in Google Analytics
Understanding Events Tracked in Buzzspark
Once your Displays have been configured, you can login and view engagements in Google Analytics.
Expand Reports > Engagement in the left menu.
Select Pages and screens.
You can refine the list by searching for page titles where your Widget Display is embedded.
Metrics for the corresponding pages can be viewed in the grid at the bottom.
In addition to built in Events in Google Analytics, Buzzspark also leverages Custom Events to track Display loads and user interactions with UGC within Displays.
In Google Analytics, navigate to Reports > Engagement > Events.
Events and associated metrics are shown in the bottom table, where you can drill-down into each event.
You can also refine the list by searching for specific events.
Buzzspark tracks the following interactions in Displays, each of which can be enabled or disabled within individual Display settings.
This Event is triggered when a Widget or Event Display is initially loaded. The following parameters are sent to Google Analytics:
Event Name: load_display
Parameters:
display_name: {DisplayName}
display_id: {DisplayID}
filter_id: {FilterID}
For Widget Displays, this Event is triggered when a visitor clicks the Load more button, or when new Tiles are automatically loaded in the Display (if the Auto Load More feature is enabled). This Event sends the following parameters to Google Analytics:
Event Name: load_more
Parameters:
display_name: {DisplayName}
display_id: {DisplayID}
filter_id: {FilterID}
For Widget Displays, this Event is triggered when a visitor clicks on an Inline Tile to view the larger, Expanded Tile. For Event Displays where Expanded Tiles are enabled, this Event is triggered when a Tile is automatically expanded after the configured delay. Note that this Event is not triggered for the Billboard and Slide Show themes since Tiles are only shown expanded (one at a time) in these themes. This Event sends the following parameters to Google Analytics:
Event Name: tile_expanded
Parameters:
display_id: {DisplayID}
filter_id: {FilterID}
tile_id: {TileID}
source: {Network}
media: {MediaType}
This Event is only triggered in Widget Displays when a visitor hovers over a Product Hotspot. This Event sends the following parameters to Google Analytics:
Event Name: product_hotspot
Parameters:
display_id: {DisplayID}
filter_id: {FilterID}
tile_id: {TileID}
source: {Network}
media: {MediaType}
product_tag_id: {ProductTagID}
product_tag_name: {ProductTagName}
product_ext_id: {ProductExternalID}
This Event is only triggered in Widget Displays when a visitor clicks the CTA button in a Product Hotspot or Product CTA. This Event sends the following parameters to Google Analytics:
Event Name: product_cta
Parameters:
display_id: {DisplayID}
filter_id: {FilterID}
tile_id: {TileID}
source: {Network}
media: {MediaType}
product_tag_id: {ProductTagID}
product_tag_name: {ProductTagName}
product_ext_id: {ProductExternalID}
This Event is only triggered in Widget Displays when a visitor clicks the share button on a Tile. This Event sends the following parameters to Google Analytics:
Event Name: tile_share
Parameters:
display_id: {DisplayID}
filter_id: {FilterID}
tile_id: {TileID}
source: {Network}
media: {MediaType}
network: {ShareNetwork}
This Event is only triggered in Widget Displays when a visitor interacts (Reply, Retweet, Like etc.) with a Tile. This Event sends the following parameters to Google Analytics:
Event Name: tile_interaction
Parameters:
display_id: {DisplayID}
filter_id: {FilterID}
tile_id: {TileID}
source: {Network}
media: {MediaType}
interaction_type: {InteractionType}
This Event is only triggered in Widget Displays when a visitor clicks an Ad. This Event sends the following parameters to Google Analytics:
Event Name: ad_click
Parameters:
display_id: {DisplayID}
filter_id: {FilterID}
ad_name: {AdvertName}`
ad_id: {AdvertID}
ad_type: {AdvertType}
These events are not triggered in GA4 properties.
In the Universal Analytics (legacy) version of Google Analytics, Events use the nonInteraction parameter to determine how bounce rate is calculated on your web page with an embedded Widget Display. By default, when an Event is triggered, the visit will not be recorded as a bounce - even if it is the only page the visitor has viewed in their session. You can change this behaviour in the Display settings, forcing Google Analytics to record a bounce, even if a visitor engages with the Display and triggers an Event.
For details on how to connect Google Analytics with Buzzspark, see Configuring Google Analytics for Widget Displays and Configuring Google Analytics for Event Displays.
This article covers:
Viewing Engagement on pages with UGC in Google Analytics
Viewing Events in Google Analytics
Understanding Events Tracked in Buzzspark
Viewing Engagement on pages with UGC in Google Analytics
Once your Displays have been configured, you can login and view engagements in Google Analytics.
Expand Reports > Engagement in the left menu.
Select Pages and screens.
You can refine the list by searching for page titles where your Widget Display is embedded.
Metrics for the corresponding pages can be viewed in the grid at the bottom.
Viewing Events in Google Analytics
In addition to built in Events in Google Analytics, Buzzspark also leverages Custom Events to track Display loads and user interactions with UGC within Displays.
In Google Analytics, navigate to Reports > Engagement > Events.
Events and associated metrics are shown in the bottom table, where you can drill-down into each event.
You can also refine the list by searching for specific events.
Understanding Events Tracked in Buzzspark
Buzzspark tracks the following interactions in Displays, each of which can be enabled or disabled within individual Display settings.
Load Display
This Event is triggered when a Widget or Event Display is initially loaded. The following parameters are sent to Google Analytics:
Event Name: load_display
Parameters:
display_name: {DisplayName}
display_id: {DisplayID}
filter_id: {FilterID}
Load More
For Widget Displays, this Event is triggered when a visitor clicks the Load more button, or when new Tiles are automatically loaded in the Display (if the Auto Load More feature is enabled). This Event sends the following parameters to Google Analytics:
Event Name: load_more
Parameters:
display_name: {DisplayName}
display_id: {DisplayID}
filter_id: {FilterID}
Tile Expanded
For Widget Displays, this Event is triggered when a visitor clicks on an Inline Tile to view the larger, Expanded Tile. For Event Displays where Expanded Tiles are enabled, this Event is triggered when a Tile is automatically expanded after the configured delay. Note that this Event is not triggered for the Billboard and Slide Show themes since Tiles are only shown expanded (one at a time) in these themes. This Event sends the following parameters to Google Analytics:
Event Name: tile_expanded
Parameters:
display_id: {DisplayID}
filter_id: {FilterID}
tile_id: {TileID}
source: {Network}
media: {MediaType}
Product Hotspot
This Event is only triggered in Widget Displays when a visitor hovers over a Product Hotspot. This Event sends the following parameters to Google Analytics:
Event Name: product_hotspot
Parameters:
display_id: {DisplayID}
filter_id: {FilterID}
tile_id: {TileID}
source: {Network}
media: {MediaType}
product_tag_id: {ProductTagID}
product_tag_name: {ProductTagName}
product_ext_id: {ProductExternalID}
Product CTA
This Event is only triggered in Widget Displays when a visitor clicks the CTA button in a Product Hotspot or Product CTA. This Event sends the following parameters to Google Analytics:
Event Name: product_cta
Parameters:
display_id: {DisplayID}
filter_id: {FilterID}
tile_id: {TileID}
source: {Network}
media: {MediaType}
product_tag_id: {ProductTagID}
product_tag_name: {ProductTagName}
product_ext_id: {ProductExternalID}
Share
This Event is only triggered in Widget Displays when a visitor clicks the share button on a Tile. This Event sends the following parameters to Google Analytics:
Event Name: tile_share
Parameters:
display_id: {DisplayID}
filter_id: {FilterID}
tile_id: {TileID}
source: {Network}
media: {MediaType}
network: {ShareNetwork}
Network Interactions
This Event is only triggered in Widget Displays when a visitor interacts (Reply, Retweet, Like etc.) with a Tile. This Event sends the following parameters to Google Analytics:
Event Name: tile_interaction
Parameters:
display_id: {DisplayID}
filter_id: {FilterID}
tile_id: {TileID}
source: {Network}
media: {MediaType}
interaction_type: {InteractionType}
Advert Clicks
This Event is only triggered in Widget Displays when a visitor clicks an Ad. This Event sends the following parameters to Google Analytics:
Event Name: ad_click
Parameters:
display_id: {DisplayID}
filter_id: {FilterID}
ad_name: {AdvertName}`
ad_id: {AdvertID}
ad_type: {AdvertType}
Non-Interaction Events
These events are not triggered in GA4 properties.
In the Universal Analytics (legacy) version of Google Analytics, Events use the nonInteraction parameter to determine how bounce rate is calculated on your web page with an embedded Widget Display. By default, when an Event is triggered, the visit will not be recorded as a bounce - even if it is the only page the visitor has viewed in their session. You can change this behaviour in the Display settings, forcing Google Analytics to record a bounce, even if a visitor engages with the Display and triggers an Event.
Updated on: 31/03/2023
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