Configuring Sharing and Google Analytics in Widget Displays
This article covers:
Customising Sharing options in Widget Displays
Configuring Widget Display with your Google Analytics ID
From the left menu, browse to Engage > Widget Displays.
On the Widget Displays Page:
Click on the Edit button under the Actions column for Widget Display for which you wish to add Google Analytics Tracking.
On the Edit Display page, click on the Sharing & Analytics tab in the right sidebar.
In the Sharing & Analytics tab:
Custom Share Title – you can specify an alternative title for sharing instead of the post's original title. Toggle the switch to only use Custom Share Title if the original Tile (post) has no title.
Custom Share Text - modify the shared message by adding custom text at the beginning or end of the original message.
Prefix – enter the text that will appear at the beginning of the original message of the Tile.
Suffix - enter the text that will appear at the end of the original message of the Tile.
Share Fallback Image – upload an image that will show in shares when a user shares a Tile that doesn’t include an image.
Click on the bottom right Save Changes button to save your changes when done.
Buzzspark leverages both Google Analytics and Buzzspark’s own tracking pixels to provide actionable insights that can be viewed in Buzzspark Reports, or directly in Google Analytics.
For details on viewing analytic reports, see Viewing Insights in Google Analytics and Analytics & Reporting in Buzzspark. You can also view all available customisation options along with the structure and terminology used in Widget Displays.
From the left menu, browse to Engage > Widget Displays.
On the Widget Displays Page:
Click on the Edit button under the Actions column for Widget Display for which you wish to add Google Analytics Tracking.
On the Edit Display page, click on the Sharing & Analytics tab on the right sidebar.
In the Sharing & Analytics tab:
Enable Tracking – toggle the switch on to enable event tracking.
GA Tracking ID - Enter your Google Analytics UA Tracking ID or GA4 Measurement ID e.g UA-XXXXXXXX-X or G-XXXXXXXXXX. See the Find your Google tag ID for more information.
Events Tracked - Select the events you want to track in Google Analytics.
Load Display – triggered each time this Display is loaded.
Load More – triggered when more content is loaded, either automatically or by user interaction when scrolling or when load more button is clicked.
Tile Expanded – triggered when an Inline Tile is clicked to reveal the Expanded Tile.
Network Interactions – triggered when users interact (Reply, Retweet, Like etc.) with Twitter Tiles (Inline or Expanded)
Share- triggered when the share button is clicked on a Tile (Inline or Expanded).
Product Hotspot - triggered when users hover over a Hotspot on a Tile (Inline or Expanded) to reveal product information.
Product CTA – triggered when the Product CTA button e.g. Buy Now is clicked.
Advert Clicks – triggered when an Inline Advert is clicked.
Enable Non-Interaction for Bounce - when disabled and any of the above Events are triggered, Google Analytics will not record the Display URL as a bounce and unnecessarily show higher bounce-rates - learn more. We recommend leaving this disabled for Widget Displays.
Click on the Apply button when done.
Click on the Save Changes button in the bottom right of the Edit Display page.
For further details, see Understanding Events Tracked in Buzzspark.
Customising Sharing options in Widget Displays
Configuring Widget Display with your Google Analytics ID
Configuring Sharing Options in Widget Displays
Step 1: Navigate to the Widget Displays page
From the left menu, browse to Engage > Widget Displays.
Step 2: Select the Widget Display you wish to edit.
On the Widget Displays Page:
Click on the Edit button under the Actions column for Widget Display for which you wish to add Google Analytics Tracking.
Step 3: Select the Sharing & Analytics tab.
On the Edit Display page, click on the Sharing & Analytics tab in the right sidebar.
Step 4: Customise options as required
In the Sharing & Analytics tab:
Custom Share Title – you can specify an alternative title for sharing instead of the post's original title. Toggle the switch to only use Custom Share Title if the original Tile (post) has no title.
Custom Share Text - modify the shared message by adding custom text at the beginning or end of the original message.
Prefix – enter the text that will appear at the beginning of the original message of the Tile.
Suffix - enter the text that will appear at the end of the original message of the Tile.
Share Fallback Image – upload an image that will show in shares when a user shares a Tile that doesn’t include an image.
Click on the bottom right Save Changes button to save your changes when done.
Configuring Widget Displays with your Google Analytics ID
Buzzspark leverages both Google Analytics and Buzzspark’s own tracking pixels to provide actionable insights that can be viewed in Buzzspark Reports, or directly in Google Analytics.
For details on viewing analytic reports, see Viewing Insights in Google Analytics and Analytics & Reporting in Buzzspark. You can also view all available customisation options along with the structure and terminology used in Widget Displays.
Step 1: Navigate to the Widget Displays page
From the left menu, browse to Engage > Widget Displays.
Step 2: Select the Widget Display as required.
On the Widget Displays Page:
Click on the Edit button under the Actions column for Widget Display for which you wish to add Google Analytics Tracking.
Step 3: Select the Sharing & Analytics tab.
On the Edit Display page, click on the Sharing & Analytics tab on the right sidebar.
Step 4: Enter details as required in the Sharing & Analytics tab.
In the Sharing & Analytics tab:
Enable Tracking – toggle the switch on to enable event tracking.
GA Tracking ID - Enter your Google Analytics UA Tracking ID or GA4 Measurement ID e.g UA-XXXXXXXX-X or G-XXXXXXXXXX. See the Find your Google tag ID for more information.
Events Tracked - Select the events you want to track in Google Analytics.
Load Display – triggered each time this Display is loaded.
Load More – triggered when more content is loaded, either automatically or by user interaction when scrolling or when load more button is clicked.
Tile Expanded – triggered when an Inline Tile is clicked to reveal the Expanded Tile.
Network Interactions – triggered when users interact (Reply, Retweet, Like etc.) with Twitter Tiles (Inline or Expanded)
Share- triggered when the share button is clicked on a Tile (Inline or Expanded).
Product Hotspot - triggered when users hover over a Hotspot on a Tile (Inline or Expanded) to reveal product information.
Product CTA – triggered when the Product CTA button e.g. Buy Now is clicked.
Advert Clicks – triggered when an Inline Advert is clicked.
Enable Non-Interaction for Bounce - when disabled and any of the above Events are triggered, Google Analytics will not record the Display URL as a bounce and unnecessarily show higher bounce-rates - learn more. We recommend leaving this disabled for Widget Displays.
Click on the Apply button when done.
Click on the Save Changes button in the bottom right of the Edit Display page.
For further details, see Understanding Events Tracked in Buzzspark.
Updated on: 23/03/2023
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