What are Product Hotspots and CTAs?
Products (or Product Tags) in Buzzspark represent items from your product catalogue. With Product Tags, you can quickly tag content in which your product is mentioned or appears within the image or video, so customers can easily purchase or access further information on the product or service.
Since each Product Tag relates to a unique item in your product catalogue, including key information such as the product name, description, price, image, and link to purchase or learn more about the product, this information can easily be displayed on relevant UGC, providing a frictionless purchasing experience for your audience.
This can be achieved in two ways within Buzzspark.
Product CTAs (call to action) show the product information within the UGC itself in Widget Displays. Visitors can see the products details, including a link that leads directly to your store to purchase or learn more about the product.
The example above shows a Product CTA on an Inline Tile (left) and Expanded Tile (right) in a Widget Display. For further details, see Adding Product CTAs to Content.
Product Hotspots are shoppable Hotspots icons that can be placed directly on images within UGC that feature your product, like swing tags or swing-tickets on garments. When the UGC is shown in Widget Displays, hovering the mouse over the Hotspot or clicking on it reveals details of the product, including a link that leads visitors directly to your store to purchase or learn more about the product or service.
The example above shows a Product Hotspot on an Inline Tile (left) and Expanded Tile (right) in a Widget Display. For further details, see Adding Product Hotspots to Content.
Product Hotspots and CTAs are best applied to content in which your product or service is mentioned or appears within the image or video.
Product CTAs can be applied to any content type – a text only post, as well as posts featuring images or videos.
Since Product Hotspots are placed directly on an image, they can only be applied to posts with images. Where a post features multiple images, Hotspots can only be applied the first (leading) image.
Hotspots and CTAs are only supported on Widget Displays. Event Displays are intended for showcasing content on digital screens such as in-store, at live conferences and events, digital-out-of-home.
Product Hotpots and CTAs are fully supported on Expanded Tiles for all Widget Display Themes.
Cards and Classic themes also supports Products Hotspots and CTAs on Inline Tiles.
Since each Product Tag relates to a unique item in your product catalogue, including key information such as the product name, description, price, image, and link to purchase or learn more about the product, this information can easily be displayed on relevant UGC, providing a frictionless purchasing experience for your audience.
This can be achieved in two ways within Buzzspark.
Product CTAs
Product CTAs (call to action) show the product information within the UGC itself in Widget Displays. Visitors can see the products details, including a link that leads directly to your store to purchase or learn more about the product.
The example above shows a Product CTA on an Inline Tile (left) and Expanded Tile (right) in a Widget Display. For further details, see Adding Product CTAs to Content.
Product Hotspots
Product Hotspots are shoppable Hotspots icons that can be placed directly on images within UGC that feature your product, like swing tags or swing-tickets on garments. When the UGC is shown in Widget Displays, hovering the mouse over the Hotspot or clicking on it reveals details of the product, including a link that leads visitors directly to your store to purchase or learn more about the product or service.
The example above shows a Product Hotspot on an Inline Tile (left) and Expanded Tile (right) in a Widget Display. For further details, see Adding Product Hotspots to Content.
Which content should I apply Hotspots and CTAs to?
Product Hotspots and CTAs are best applied to content in which your product or service is mentioned or appears within the image or video.
Product CTAs can be applied to any content type – a text only post, as well as posts featuring images or videos.
Since Product Hotspots are placed directly on an image, they can only be applied to posts with images. Where a post features multiple images, Hotspots can only be applied the first (leading) image.
Which Displays and Themes support Product Hotspots and CTAs
Hotspots and CTAs are only supported on Widget Displays. Event Displays are intended for showcasing content on digital screens such as in-store, at live conferences and events, digital-out-of-home.
Product Hotpots and CTAs are fully supported on Expanded Tiles for all Widget Display Themes.
Cards and Classic themes also supports Products Hotspots and CTAs on Inline Tiles.
Updated on: 04/02/2023
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